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The 47-Point Growth Checklist for Property Managers

Everything you need to scale from 50 to 500+ doors — organized into a step-by-step checklist you can start using today.

Here's What's Inside

📈 Growth Foundation (Items 1-8)

Define your ideal owner profile (ICP)
Calculate your true cost per door
Set your management fee structure for scale
Build your owner acquisition pipeline
Create your 90-day growth plan
Identify your top 3 growth channels
Set up KPI tracking dashboard
Define your "no-go" property criteria

🏗️ Operations (Items 9-18)

Standardize your onboarding process
Create maintenance request SOP
Set up automated rent collection
Build your vendor network scorecard
Implement tenant screening criteria
Create your lease renewal system
Set up owner reporting templates
Document your move-in/move-out process
Build emergency maintenance protocol
Create your property inspection schedule

💰 Revenue Optimization (Items 19-28)

Audit your fee schedule for hidden revenue
Add ancillary services (lawn, pest, etc.)
Implement lease renewal fees
Set up late fee automation
Create your rent increase schedule
Add tenant benefit packages
Evaluate Section 8/HCV opportunities
Build your referral fee program
Set up maintenance markup structure
Audit vendor pricing quarterly

📣 Marketing & Sales (Items 29-38)

Optimize Google Business Profile
Build your PM company website for SEO
Set up review generation system
Create owner pitch deck
Write 3 case studies from best clients
Start monthly owner newsletter
Join local real estate investor groups
Build referral relationships with realtors
Set up Google Ads for owner leads
Create your social media content calendar

👥 Team & Systems (Items 39-47)

Define your first hire criteria
Create role-specific training manuals
Set up your tech stack (PMS, CRM, accounting)
Build your VA task delegation framework
Create team communication protocols
Set up performance review cadence
Document your company culture & values
Build your succession & exit plan
Create your annual strategic planning template

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